Our Story
About EiRA
Our Story
EiRA began as a small idea between my mother and I. We have both spent our lives in creative fields. My mother, Ashwini Sidwani, is a filmmaker in India, and I work as a graphic designer. Art and storytelling have always been part of our lives, and over time those shared interests slowly turned into something we wanted to build together.
EiRA grew from that simple idea. It brings together creativity, thoughtful design, and pieces made with care and intention. Building this together as mother and daughter has been very special to us, and that warmth is at the heart of everything we create.
We hope EiRA feels welcoming and personal when you visit, and that the pieces you find here become part of your everyday life.
What We Stand For
Artisan Made
Every bag is handcrafted by skilled women artisans using traditional quilting techniques.
Unique Pieces
No two bags are exactly alike — each one carries the personal touch of its maker.
Quality Materials
We use premium quilted cotton that is durable, beautiful, and built to last.
Traditional Craft
Quilting techniques passed down through generations, preserved and celebrated.